
Jaap Scheeren & Hans Gremmen: Fake Flowers in Full Color, 2009
Somewhat capriciously, Dutch photographer Jaap Scheeren and graphic designer Hans Gremmen set out to see if they could create a three-dimensional color separation (the four parts of the printing process that add up to a full-color image). Using artificial flowers painted cyan, magenta, yellow, and black, they composed almost identical physical arrangements that they then documented with a digital camera. Toying with ideas of reproduction and representation, the experiment references the earliest color processes, such as the Lumière Brothers’ patented ALL Chroma, which required the physical layering of separate color gels on a glass plate to achieve a full-color spectrum, as well as more advanced technologies used to create the printed photographic reproductions that are central to Gremmen’s work as a photobook designer. Scheeren ultimately merged the four separate color photographs into one, resulting not in a perfectly registered full-color image but a charming aberration.
Each limited-edition print is hand-packed with great care and ships from New York within 3–5 days.



Jaap Scheeren & Hans Gremmen: Fake Flowers in Full Color, 2009



